Bluescope Water Tanks
Moving our business to Black Moon Alchemy was one of the best business decisions we’ve ever made. We had previously used a couple of external agencies working with an internal graphic designer to manage our marketing and promotional activity, plus a web developer to manage our website. Black Moon Alchemy came highly recommended to me and we worked together to integrate all of those facets of our business into a comprehensive and effective digital sales and marketing strategy.
Discovering Black Moon Alchemy and working with them to develop our 25 Year Anniversary marketing campaign was the key driver behind a business resurgence that grew sales and market share in the target segment by just over 50% last financial year. Black Moon Alchemy came up with the concept for our “25 Deals for 25 Years” campaign and then developed and implemented it for us. In terms of return on investment the “25 Deals” promo has been the single most effective sales promotion in the 27 year history of the business.
Black Moon Alchemy were quick to understand our products and markets and have also provided invaluable assistance to us with brand and logo development, website redesign and performance improvement and new digital advertising platforms. Thanks to Black Moon Alchemy we now spend 55% less on advertising and promotion than we did two years ago, yet in the last 18 months new sales enquiries have doubled thanks to the effective digital strategy they developed with us.
Black Moon Alchemy brought a wealth of experience in digital and traditional media to the table and they combined that with personality, customer service and hard work to achieve the results we sought. I can’t speak highly enough of the transformative effect Black Moon Alchemy has had on our business and the effectiveness of the working relationships they have built with our staff. It’s my pleasure to recommend them to you.